Large, moody coffee + metallic accents (dark roast beans from bag with a Backstage Pass attached to a lanyard and the pass says You're on the list in Bebas Neue font etc.)

backstage pass

The Backstage Pass is your key to the Metal Velvet universe. Free to join, hard to forget.

  • Early access to new releases
  • Exclusive member-only products
  • Private tasting notes from the roaster
  • 20% Welcome discount on your first order

Black coffee cup against a dark smokey background being sipped on with the words Live Boldly, Rock Harder!

MVP Access Loyalty Rewards

MVP stands for Metal Velvet Patron — but really, it means Very Important People (like you). Join our MVP Rewards program and earn points every time you indulge.

  • Earn points with every purchase
  • 2× points for active coffee subscribers
  • Redeem points for coffee, merch & more
  • Surprise bonus drops for active members

START EARNING POINTS

Every Sip Gets You Closer

✦ For Those Who Feel

Some of our people call themselves Velvet Addicts —
not because we asked them to,
but because something about Metal Velvet
felt true to them.

It isn’t a tier,
a reward level,
or a status to unlock.

It’s a self-recognition.

Velvet Addicts are simply the ones
who feel the ritual,
the rebellion,
and the rose with steel in its spine
the same way we do.

You don’t sign up for it —
you just realize one day
that it describes you.

And if this resonates,
you probably already know.

exclusive vip entrance to the inner circle with a marquee saying By Invitation Only in the Bebas Neue font with smokey Rock and Roll Concert in the back

The Velvet Circle

The Velvet Circle is where the ropes drop, and only the most loyal stay. You can’t buy your way in — you earn it.

  • Exclusive subscriber-only blends
  • Free shipping on all subscription orders
  • Two surprise drops a year — limited edition & never repeated
  • Recognition as one of our elite patrons
SEE HOW TO QUALIFY

Inside The Inner Circle

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